German Brand Whites Out its competition with Social Media

There's no denying that as an aspiring PR practitioner, a need to know, understand and utilize Social Media is a 'must' in the 21st Century. Every day, corporations are finding new and innovative ways to reach out and connect with their target publics beyond previously conceived social media boundaries.
The German correction-fluid brand, Tipp-ex, is one of these companies and I wanted to commend them in my very first blog entry, for inspiring me to push the sides of the societal box in which we think and live, and make room for something that hadn't been considered before.

It's videos like this that, in my opinion, really work to carve a divide between simple social media use and the true potential of this global medium. Though Social media is certainly an essential PR/Marketing tool in this century, it can and does have its drawbacks if its not utilized in a way that harnesses its true potential.

Also, considering how many businesses actually use social media these days, sometimes a presence on these social networking sites is not enough. This is why brands like Tipp-ex do so well because they break the mould and give us a glimpse of what social media can actually do for a brand when you add a few other ingredients like creativity, innovation and inspiring originality into the mix.


Check it out!